Louis Vuitton in Japan Essay Example for Free

Louis Vuitton in Japan Essay * What has made LV’s business model successful in the Japanese Luxury Market? What has made Louis Vuitton’s business model successful in the Japanese Luxury is foremost due to an aggressive marketing strategy they adopted in the country. Indeed with their heritage, the â€Å"savoir-faire à   la franà §aise†, the constant innovation, the quality of their products as well as an offered lifetime repair guarantees, Louis Vuitton has managed to make its Japanese customers loyal to the brand and succeeded to build its empire in Japan. * What are the opportunities and challenges for LV in Japan? Opportunities: Characteristics of the evolution of ageing Japanese population could be an opportunity for LV, such as wealthier families and older women with increased purchasing power. Moreover, establishing an Internet business, application for smartphones as well as expending a new range of products for men and children could be the next step for further growth in Japanese Luxury market. Challenges: The changes in Japanese society and mindset are the biggest challenge for LV. The new generation doesn’t have the same vision as the previous one, and with the gloomy economic context they are less inclined to tolerate high prices that had formerly created desirability. Moreover, the entry of fast fashion brand as ZARA, HM, UNIQLO in the Japanese market, offering quality at competitive price shook up the market share of existing luxury companies in Japan. The saturated market in Japan for fashion luxury, the continuous limited editions products and the possible departure of Marc Jacobs could also be pointed out as challenges for Louis Vuitton. * What are the specifics of the Japanese fashion luxury market? Consumer behavior is one of the biggest specific of the Japanese fashion luxury market. The Japanese way of consumption is different from the Western one, as they are known to be a group-oriented culture in which there was a real pressure to possess luxury brands, their way of consuming them seems more like a compulsory form of social expression. And with adapted marketing strategies successful luxury brand had made the Japanese luxury market the mass market. Otherwise, Japanese consumer are really sensitive to quality, price, creativity, and high fashion these are key factors for successful brands in the Japanese market. * How did LV enter into the Japanese market originally? What are the other entry strategies adopted later to strengthen its presence? The enter of Louis Vuitton into the Japanese market began in the mid 1970’s thanks to the Vuitton-Racamier family who had focused mainly on building a Japanese clientele. Louis Vuitton opted for a new strategy by opening its own shop-in-shops in Japan without the help of a Japanese distributor. LV turned out to be a pioneer in establishing its own subsidiary and exporting products directly from France to Japan. Otherwise hiring a local CEO and managers to lead LV in Japan allowed the brand to conduct the business more efficiently believing they are more able to make market-driven decision, as they are able to better understand the local people. Moreover, by offering architectural stores with an interior design comparable to that found in its flagship stores in Paris, LV has been able to revolutionize the whole purchasing experience in store matching the emotion brought out by the products. In order to strengthen its presence in Japan LV opted for several others strategies, such as hiring Marc Jacob who had created a new energy for each ready-to-wear collection, mixing tradition and innovation but also by collaborating with Japanese artists (Takashi Murakami, Rei Kawakubo, Jun Aoki) and launching limited editions products (exclusivity perceive by the costumer) that enable LV to increase its profit right away. * Will LV have any new challenges arise due to the global financial crisis? How does it overcome the new challenges? As said previously there is a shift in Japanese consumer preferences and it is even more highlighted due to the global financial crisis. Indeed, the days of charging a high price for products with a proprietary logo seemed to be gone in Japan. In this time of recession even Japanese consumers are becoming more aware of the value of money. Moreover, counterfeiting appeared even in the Japanese market where quality is one of the key factors in the act of purchasing luxury goods and it became a huge challenge for LV. Now that the fake bags are hard to distinguished from the genuine ones, Japanese consumer will buy fake LV bags that they will use for everyday life, even though they own authentic that they will save for special occasions. Though there was sustained slowdown in the demand for luxury goods in 2008-2009 due to the global recession, the Japanese luxury market would remain a healthy and growing industry and strategic decisions can overcome these challenges. On one hand LV decided to lower its prices, in fact they had made a seven per cent price reduction on its range of products. On the other hand LV designated Kiyotaka Fujii a new chief executive officer (CEO), which is the first change in the Japanese management team. This change in management enable the brand to have a new vision and new ideas such as expanding the range of products for children, sales of smaller products (wallets, sunglasses†¦), spreading business on the web, expanding its strategies and opening new stores in mid-size cities where the brand is not well-know.

Troublesome Behavior Essay -- Psychology, Children Behavioral Disorder

Children often act out in inappropriate ways, however these irritations do not connote â€Å"troublesome† behavior (Wright, Tibbetts, and Daigle, 2008). Troublesome behavior describes age-inappropriate behaviors that continue into future years and inhibit healthy growth of the child. For example, a temper tantrum might be normal behavior for a young child, however it would be deemed inappropriate when the child reaches school age. When unseemly behaviors multiply to a certain level the child is considered behaviorally disordered. The criteria for such a diagnosis includes patterned symptoms that show at least short-term stability, symptoms that are present when around other adults besides their parents, severe symptoms, and symptoms that harm the child’s ability to handle developmental problems. These behaviors do not affect a large proportion of the population. One study showed about ten to fifteen percent of preschoolers demonstrates mild or moderate behavioral disorders (Campbell, 1995 as cited in Wright et al., 2008). Another study of three-year-olds found that severe behavior disorder afflicted 11 percent of the sample (Cornely and Bromet, 1986 as cited in Wright et al., 2008). Furthermore, in a study of parental reports of their 17-month-old children it was found that only 7.6 percent thought of their children as bullies and only 3.3 percent considered their children as cruel (Tremblay, 1999 as cited in Wright et al., 2008). In fact, only 1.5 to 3.4 percent of children are diagnosed with conduct disorder (Steiner and Dunne, 1997 as cited in Wright et al., 2008). However, other studies show that conduct disorder is found in five percent of ten-year-olds and ten percent of 12-year-olds (Wright et al., 2008). Also, ... ...criminality. It is associated with deviant behaviors and clinical disorders such as suicide, schizophrenia, and alcoholism. Moreover, most serotonin studies’ overall theme is that low levels of serotonin will prevent people from inhibiting their behavior. Furthermore, environmental conditions also affect serotonin levels. For example, serotonin levels fall during the winter and then rise again in spring. Dopamine is an excitatory neurotransmitter connected to the reward and punishment networks of the brain (Wright et al., 2008). A person’s state of excitement is increased with dopamine activity, which has a positive effect on problem solving, directed thinking, and attention span. Over production of dopamine has been associated with aggression and violence (Fishbein, 2001; Babel, Stadler, Bjorn, and Shindledecker, 1995 as cited in Wright et al, 2008).

Business Law Essay

Peter approached you for advice on his purchase of a camera. He recently took up photography as a hobby and started to look for cameras. Based on his friends’ suggestion, he went to the IT show last weekend and bought a camera after bargaining with the sales personnel. Peter selected the camera model XYZ from a list of brochures which were distributed at the entrance of the IT show. The price indicated on the brochure was $1,500.00 with goodies bag worth $350.00 with the words in bold â€Å"WHILE STOCKS LAST†. When Peter approached the sales person, he was informed that the first batch of cameras at the price of $1,500.00 was sold out in the morning. The sales person suggested that Peter purchase the camera from the next batch but at a higher price of $1,600.00. Peter asked for the best price for the camera and the sales person replied, â€Å"Best price is $1,550.00 and don’t refer to the brochure any more. This is a different batch.† Peter responded that he would buy the camera immediately if the price could be reduced to $1,500 which was indicated in the brochure. Peter also mentioned to the sales person that he was picking up photography as a hobby and the camera with its wide range of manual settings was ideal for his photography workshop. As the crowd starting to gather at the stall, the sales person left Peter to attend to other customers. Feeling that the whole episode was a set-up, Peter went to other stalls to check the price of the camera model XYZ. He was surprised to find out that there was indeed a shortage of supply. Peter quickly rushed back to the first stall and approached the sales person. The sales person remembered Peter and told him that he only had one camera model XYZ left and it was on a ‘reserve list’ for another customer. Peter felt desperate and as he did not want to go back empty-handed, he offered to pay $1,600.00 for the camera. The sales person said that the price has gone up to $1,700.00 and there are others who are keen to pay this price. Peter felt that it was important to get the camera without further hesitation and he finally bought the camera at $1,700.00. Peter encountered the following issues when he started using the camera: a) The manual settings function was limited when he compared to the function indicated in the brochure. b) Peter’s friend is using the same camera model XYZ and when Peter compared the two cameras, Peter’s camera was indeed of lower quality than that of his friend’s camera. The brochure states that the camera â€Å"is of good quality as guaranteed by the manufacturer†. Peter does not have any documents from the sales person listing down the functions. Advise Peter on his purchase of the camera, his issues with the camera and his recourse against the stall. (60 marks) Performance Guide for students: Marks will be awarded for: (i) Content : a. Clear usage, statement and explanation of relevant legal principles b. Original, clear, logical and convincing discussion on application of the laws to the facts c. Statement of Conclusion d. Appropriate referencing (in text and list of references) (ii) Number and quality of references: At least 5 (iii) Organization of answer and writing style (including spelling, grammar, syntax etc). Please make sure you use â€Å"Grammar and Spell check† functions to check your submissions. INSTRUCTIONS for Continuous Assessment 1 : Individual Assignment †¢ †¢ †¢ †¢ †¢ Deadlines and Guidelines are provided on the course Blackboard site This is an Individual Assignment marked upon 60 marks. Weightage for this assignment: 30% of total marks for this module Assignment should be type written using 12 pt ARIAL font and 1.5 line spacing. Word limit is 1200 words (excluding words in references) and must be printed at the end of assignment. † † CA Submission †¢ †¢ †¢ CAs must be submitted online via student portal. Deadlines, instructions and detailed guidelines are provided on the course Blackboard page. Please read instructions and guidelines provided on student portal, Blackboard and in this document carefully. Ignorance of specific directions mentioned in these documents will not be considered as a valid reason which will lead to marks deductions and may lead to failure in the CA component of this course.

19th century literature and medicine Free Essay Example, 2000 words

Treatments followed by four to eight weeks of rest in between allow the patient to remove the maximum amount of pigment cells. Patients can notice a lightening of the lesion after each treatment as the body disposes of the pigment cells. Interestingly, most birthmarks lighten by at least seventy five percent; where as some may lighten by even up to ninety five percent. Georgina’s death, as a result of her husband’s ‘will for perfection’ could not only have been avoided today, but she could have been cured of her birthmark. The matter in The Yellow Wallpaper by Charlotte Perkins is much complicated. Barbara A. Suess sees the symbols as an agent to overcome the lack of Lacanian â€Å"Imaginary† language beyond the â€Å"Symbolic Order† or what cannot be symbolized. Thus every fragment of her unique sense of the self is a mosaic of reactions to the â€Å"Wallpaper† and within the â€Å"dead paper† of her journal where she uses masculine utterances to give vent to her silenced self. Hence she can only grapple at visual details that correspond to the vague images of her mind that has only found a corresponding â€Å"objective correlative† in the wallpaper. We will write a custom essay sample on 19th century literature and medicine or any topic specifically for you Only $17.96 $11.86/pageorder now Suess calls this her attempt to â€Å"create a new order† (Suess, 84). The wallpaper is the canvas where she objectifies herself. The â€Å"patterns† of her condition when projected subjectively with expressionistic detail over the wallpaper only appear â€Å"gruesome† to her. Slowly one can observe a change in her as she tires herself out and goes out of her way to â€Å"think† out a pattern and etch out a space of her own. Suddenly she sees a crack within the interminable and exhaustive â€Å"patterns† as they appear as â€Å"bars†. And beyond that she finds herself buried underneath that charade of â€Å"self-control† and â€Å"will†. Another startling effect is produced by the symbol of daylight and moonlight. It can have indefinite meanings to a post-Freudian reader, but if taken in the context of the narrative pattern itself, the light and darkness seem to directly refer to her new sense of alienation. She sees herself as a social misfit (like all the other creeping women she sees) only because she understands the futility of this silence and restive calm. It is only a decorated surface that mocks her with â€Å"bulbous eyes† and lolling heads. She can tolerate or understand John’s laughter but not the laughter of those eyes, because she cannot face her own sham. Her sense of self is almost like that ‘paper’, which under the ownership of the master and like a palimpsest has lost it’s own sense of identity and is of a cowardly shade of yellow that follows her everywhere, the smell of which make her constantly aware of her own imprisonment.